Boss Branding was appointed to create a modern, enticing logo that would stand out amongst a saturated industry and be adaptable to its target audience. The most exciting part was the opportunity to use our illustration skills to incorporate it as part of the brand’s identity. We have used this illustration on their landing page of an angel falling into the audience at a trance event. 

For the logo, we followed the client brief - where a logo design was to integrate wings and headphones and to reflect the company name. 

In addition, corporate materials were designed along with marketing / promotional material, as well as a strong and striking social media strategy to engage trance lovers and, most importantly, sell tickets.

We also named the business and named their first event “BEYOND UTOPIA” and did all the copy and digital marketing to promote the event on all print / digital assets and on all social platforms.